Ep. 220 Behavioural Science with Alexandra Wicksell

Alexandra Wicksell is an entrepreneur, coach and creative consultant, specialising in behavioural science, mindfulness and human potential. She is on a journey to unpack the human experience through the lense of stories; stories we tell ourselves, others,

stories we use to guide, to inspire, and the stories that we run our lives on. In this episode we talk about:

🌟 Building Trust, and moving at the speed of Trust

🌟 How humanity can learn from its past mistakes

🌟 Alexandras journey with Cambridge Analytica

She is the founder of Leap, a mind and brand accelerator whose mission is to guide entrepreneurs, change makers and leaders back to their unique blueprint, to unlock their true potential and grow their business and impact in the world.

Alexandra has a background in marketing, data and international development. She helped build Cambridge Analytica, one of the leading data analytics and marketing agencies in the world, from 20 to 100 people in less than 3 years.

She started her career in the non profit sector, with a mission to help build peace in and between communities and cultures. Alexandra was working with civil society engagement in Tunisia after the Arab spring, focusing on building efficient communication channels to support the post-revolution transition.

Alexandra has also worked in the development sector with and for organisations like Chatham House, British Council and Hand in Hand International. During her time at Hand in Hand International, Alexandra became the ghost writer of the best-selling memoirs of Percy Barnevik, founder and chairman, previously CEO, Chairman and board member of ABB, AstraZenica and General Motors. She shares HiH’s vision to fight poverty through job and business creation.

Alexandra has a Bachelor in International Relations and a Masters degree in Middle East Politics from SOAS, University of London. She wrote her Master thesis on the topic of frame alignment and mobilisation strategies in social movements.