Ep. 153 MakeSoil, a movement to regenerate the Planet with Josh Whiton
Josh Whiton is an impact entrepreneur blending technology and business with active care for the planet. The companies, projects, and planetary interventions he serves aim to harmonize society with nature, catalyze a regenerative economy, and elevate human consciousness.
Regenerate The Planet
We need to start regenerating the planet, rather than simply consuming it as a raw material. Our society produces an enormous amount of food waste. Currently, nearly all of it goes to landfills where it rots, releasing CO2 and methane — an even worse greenhouse gas. When instead we turn that food waste into soil, the carbon and nutrients go into the ground, sequestering carbon, while producing the topsoil our food system depends on.
More about Josh: The Projects he created include the transit-tech company TransLoc, for which he was named a Champion of Change by the White House. TransLoc was #5 on Fast Company's list of the most innovative companies in transportation and was recently acquired by the Ford Motor Company. Josh also co-founded one of the first urban farms in the southeastern United States, helping thousands of people each year to participate in a more beautiful food system. His latest intervention is MakeSoil.org